APG announce its appointment as the General Sales Agent (GSA) for airBaltic in Egypt. This strategic alliance aims to boost airBaltic’s sales and strengthen its market presence in the region. As part of this agreement, APG will deliver comprehensive sales activities, marketing support, and reservation and ticketing services to enhance airBaltic’s routes in Egypt.
This winter season, airBaltic plans to introduce scheduled flights from its home base in Riga, Latvia, to Hurghada and Sharm el-Sheikh, with up to two weekly flights to each destination. Previously, these routes were operated as part of a charter programme.
“We are thrilled to be appointed as airBaltic’s GSA in Egypt,” said Omnia Kamal, Director of APG Egypt. “With our vast experience and dedicated team, we are committed to significantly improving airBaltic’s market reach and sales in Egypt, providing customers with seamless access to the airline’s exceptional services.“
Toms Andersons, VP Sales at airBaltic: “Over the recent years, airBaltic’s network in Europe and beyond has increased significantly, and our presence in these international markets needs to be strengthened accordingly. We are glad to extend our cooperation with APG also to boost our sales and brand recognition in Egypt. We are looking forward to a successful, long-term partnership.”
airBaltic (Air Baltic Corporation AS), founded in 1995, is a Latvian national airline. Operating one of the youngest fleets in Europe with 48 Airbus A220-300 aircraft, airBaltic connects passengers to over 70 destinations across Europe, the Middle East, North Africa, and the Caucasus. Over the past 28 years, airBaltic has built a strong reputation for excellence and innovation, earning several international recognitions. These include Skytrax’s Best Airline in its region for three consecutive years, IATA‘s Diversity and Inclusion Team Award (2022), APEX’s Best Cabin Service in Europe (2023), and the PROS AI Innovator Award (2024). With a dedicated team of over 2,500 employees, airBaltic continues to set industry standards and enhance the passenger experience.
With over 30 years’ experience in airline distribution and over 100 offices globally, APG is the world’s largest and most successful airline representation network, partnering with over 200 valued airline clients. APG offers a holistic approach to airline distribution, offering not only airline representation but also interline e-ticketing solutions, fare filing and settlement support services, all aimed at maximising an airline’s revenue potential. APG is always at the forefront of distribution development and our latest APG NDC Platform will assist airlines unlock the benefits of NDC distribution.
The article APG selected by airBaltic as General Sales Agent in Egypt first appeared in TravelDailyNews International.
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